Turning up the digital heat on and off campus
Overview
Turning up the digital heat on and off campus
The Andaz Hotel, London, EC2M 7QN
8:30-10:45am Thursday, November 25, 2010
How to embrace everything from bleeding edge websites to social media, search engine marketing and touch screen technology to connect with students.
Featuring: Ernst & Young
It seems that for many graduate recruiters something approaching normal business has resumed. But attitudes on campus have changed, trust has been shaken, budgets still need to work very hard, and employers need to be mindful of a potential deluge of applications from inappropriate candidates.
This event sheds light on what students are thinking, and how leading graduate recruiters are embracing every aspect of technology to make meaningful, effective and efficient connections with students. We have reviewed best practice in the market and lined-up and case studies to help you in shaping the role of digital media in your next campaign.
Agenda
08:30 — 09:00
Tea, coffee & pastries
09:00 — 09:20
Original insight into student attitudes towards employers
Jason Frank, Marketing & Research Director, SAS
Jason reveals the key findings of an original research study into changing attitudes and perceptions of employers and their attraction methods, amongst 1000 final year students across the UK's top 30 universities.
09:25 — 9:45
Who's turning up the social technology heat on and off campus
Chris O'Brien, Head of Digital at SAS
Chris provides a benchmark of best practice amongst leading graduate marketers focusing on how digital technologies are being adopted as part of broader integrated campaigns.
09:45 — 10:15
Breakfast
10:15 — 10:45
Case Study: Ernst & Young
Natalie Horan, Recruitment Marketing Manager, Ernst & Young
Ernst & Young has one of the best known employer brands on campus. They are known as innovators in the use of technology to build relationships with their target audiences. Natalie shares her experiences of how the organisation is adopting leading edge attraction models and technology to engage talented students, including:
- Adoption of social networking at a macro and campus level to build
- Development of a major campus ambassador programme
- Introduction of a major pioneering touch screen
technology-based campus
engagement programme - Development of a leading-edge video and interaction rich graduate website
- Use of the latest digital advertising and marketing technologies.