Business critical talent communication
Business critical talent communication
The Andaz Hotel, London, EC2M 7QN
8:30 — 10:55am Tuesday, October 25, 2011
Why the service profit chain matters more than ever when times are tough.
In uncertain financial times, businesses make decisions about what should be put on hold, and what is still worth investing in. With 'talent' firmly fixed on the Board and CEO agenda, effective employee attraction and engagement is no longer a "nice to have" for successful organisations. And no talent communication effort is more critical than ensuring the people you attract and the people you retain genuinely engage with your business.
Why? Because even in difficult times, there are some roles that are difficult-to-fill. The talent you need to remain competitive, increase innovation and guarantee profitability becomes even more critical.
Perhaps now more than ever, it's not enough to just stand out. You must be authentic and appealing to the people you need to succeed.
This event will give you:
- Insight into the service profit chain: why attracting and engaging talent strengthens your brand and drives better service and greater profit
- Case studies from Bupa and Coca-Cola Enterprises into how they are applying employer brand thinking both internally and externally
- A perspective that is strategic rather than tactical, long-term rather than reactive, and joined up with every function, from HR to business and brand
- The opportunity to learn from and network with your peers.
08:30 — 08:45
Tea, coffee & pastries
08:45 — 08:50
Introduction from the chair
Andrew Soane, Director of Talent at SAS
08:50 — 09:25
Kevin Keohane, Client Partner at SAS and Global Head of
Brand and Talent Practice
Based on work with organisations as varied as BP, Sainsbury's, Syngenta, Ernst & Young and many more, SAS provide insights into:
- How organisations can ensure that they maximise the effectiveness and impact of their employer branding and engagement initiatives
- Building robust business cases for investment in these kinds of programmes
- Delivering internal and external employer branding initiatives efficiently to ensure minimal wastage - techniques and tips from the frontline.
09:25 — 10:00
Bupa case study: Care to care – the service profit chain in nursing: Building the business case and gaining buy-in
Danielle Spencer, Organisational Development at Bupa
Bev Ashby, Director of Human Resources, Care Homes UK,
Bupa Care Services
Bupa, the international healthcare group, had two motivating reasons to look at its EVP for nurses specifically. Firstly, the high costs of using agency nurses to supplement permanent staff takes away from the bottom line, and secondly the number of qualified nurses in the UK, which is going down year on year: Bupa needs a bigger slice of a smaller cake. Its response has been to take time to build a robust business case for the work to ensure buy-in, and to gain support from every business unit. The results to date of the project have yielded more than anticipated.
10:00 — 10:20
10:20 — 10:55
Coca-Cola Enterprises case study: It’s all about THIRST
Roel Lambrichts, Head of Talent Acquisition Europe and Faye Wigget, EU Talent Acquisition Process & Project Manager, Coca-Coca Enterprises
You'd be forgiven for thinking that Coca-Cola's powerhouse brands sell themselves. But at Coca-Cola Enterprises (CCE), the truth is that staying in the lead against hungry competition requires harder work than it took to get there in the first place! With the strength of the brand and double digit growth in an otherwise declining category, it's essential that CCE brings aboard people who are attracted to fast pace, who thrive on influencing others, and who have a thirst for making an impact. Roel and Faye show how CCE is taking a bold and highly authentic approach to attracting the right people, and aligning it to the internal value proposition.