Future proofing your corporate digital strategy
Overview
Future proofing your corporate digital strategy
The Andaz Hotel, London, EC2M 7QN
8:30 — 10:55am Thursday, March 1, 2012
How to use digital to build trust and enhance reputation.
The digital landscape has changed beyond all recognition over the past few years, bringing new challenges and opportunities. But what is the significance in the corporate context and how should corporate website owners respond?
This event is designed to demonstrate how organisations can take full advantage of the opportunities afforded by new channels and devices - including video, mobile and social - to build trust and enhance reputation with corporate audiences, while avoiding the pitfalls of challenges relating to governance and legislative issues.
This event will give you:
- Insight into the latest digital trends and what they mean for your site both now and going forward
- A perspective on digital reputation that is strategic rather than tactical, long-term rather than reactive, and joined up across the organisation
- Case studies from Sainsbury's and Standard Chartered Bank into how they are responding to the new digital developments
- The opportunity to learn from and network with your peers.
Agenda
08:30 — 08:45
Tea, coffee & pastries
08:45 — 08:50
Introduction from the chair
David Stocks, Executive Creative Director, SAS
08:50 — 09:25
SAS Insights
Dean Parker, Client Partner, SAS
Based on work with organisations as varied as BP, Sainsbury's, Strutt & Parker and the World Economic Forum, Dean discusses the needs and behaviours of corporate website audiences and how we can use this knowledge to help build trust and enhance reputation online.
Specifically he explores some of the key trends we see emerging around corporate website audiences and presents a roadmap to building successful relationships with them.
09:25 — 10:00
Standard Chartered Bank case study: Building an online corporate presence for the future
Marged Lloyd, Head of Online Communications, Standard Chartered Bank
Standard Chartered's global website is their most important communications asset. As most marketing collateral for both retail and business audiences primarily promotes sc.com to provide a gateway to all their products and services worldwide, it attracts larger and more diverse audiences than most corporate sites.
Marged shares her experience of rebuilding the online corporate presence for a major international company and talks about how Standard Chartered is looking to future-proof its site and other online channels going forward.
10:00 — 10:20
Breakfast
10:20 — 10:55
Sainsbury's case study: Opening up the organisation through digital communications
Thomas Knorpp, Digital Media Manager, Sainsbury's
Sainsbury's main goal for their corporate site is one common to many large and complex organisations, especially those with a strong consumer brand - how to build trust and enhance reputation in a way that crosses the divide between consumer and business audiences.
Thomas discusses how Sainsbury's has developed its site in a way that puts its views on the key issues affecting its different stakeholders at the heart of the site. He talks about the role of social media in encouraging open and transparent debate and dialogue around these issues and his plans for improving the site going forward.