Graduate recruitment in the digital age
Overview
Graduate recruitment in the digital age
The Andaz Hotel, London, EC2M 7QN
8:30 — 10:55am Thursday, December 8, 2011
The graduate recruitment professional's guide to making the right digital choices.
This event is an essential graduate marketing practitioners' guide to navigating the incredibly complex and fluid digital marketing landscape, and ultimately making the right choices in a world where budget and time is scarce.
The programme draws together vast experience from industry experts and practitioners; audience insight; extensive best practice benchmarking; and case studies from the frontline.
This event will give you:
- A framework for making the right digital content and channel choices for you
- A guide to optimising your digital content investment, including optimising for mobile
- A practical insight into your options when creating video - how to do it effectively and efficiently
- An insight into the latest digital trends and audience behaviours from recognised thought leader - Matt Alder
- A case study demonstrating how one leading recruiter is navigating this landscape effectively
- The opportunity to network with your graduate marketing peers.
Agenda
08:30 — 08:45
Tea, coffee & pastries
08:45 — 08:50
Introduction from the chair
Jason Frank, Director, SAS
08:50 — 09:25
Digital behaviour, market trends and best practice
Matt Alder, Digital marketer and futurist, MetaShift
Matt is a highly regarded futurist and award-winning digital strategist, specifically in the field of recruitment, talent and HR communications. He will discuss current trends in the digital arena to help graduate recruiters shape and define their 2013 recruitment programmes. With the exponential growth of social networking, he'll be looking at the role social channels can play, in terms of attraction as well as engagement, with a specific focus on mobile and its role within graduate recruitment.
09:25 — 10:00
What’s the right digital content for you and how do you make the most of it in a mobile world?
Andrew Soane, Director of Talent Communications, SAS
Andrew draws on research, experience and an extensive review of best practice to give an insight into making the right choices between digital content and channel options. His presentation encompasses:
- A framework for making the right strategic choices between alternative digital content options - from video to gaming, touch screen and more
- The arguments for and against apps and your alternatives for optimising content for mobile devices
- An insight into creating video effectively and efficiently
- Tips on ensuring you optimise the content you create.
10:00 — 10:20
Breakfast
10:20 — 10:55
Unilever case study: Upping your digital game without breaking the bank
Orla Meade, Graduate Attraction Specialist, UK & Ireland, Unilever
Unilever wanted to reinvigorate its graduate marketing campaign and strategy this year. Orla gives an insight into how the messaging and content was re-engineered to address very specific business and audience needs and how digital content and channels were enhanced to bring the messages to life. The talk includes insights from the frontline on:
- Enhancing social media effectiveness
- Developing the right video content
- Creating digital content with multiple applications
- Maximising the power of word-of-mouth marketing.