Taking your employer brand into the digital battle for talent
Overview
Taking your employer brand into the digital battle for talent
The Andaz Hotel, London, EC2M 7QN
8:30-11:00am Thursday, March 3, 2011
Lessons and insights from the recruitment marketing frontline.
In an increasingly complex and often confusing marketplace this event sheds light on how some of the world's leading employers are evolving their recruitment marketing strategies and activities.
The focus is on two key areas. The first is the challenge of creating a robust and differentiated employer brand platform that sits at the heart of your attraction strategy. The second area, to be explored in greater depth, is the appropriate adoption of leading edge digital technologies to take that brand to market and create an effective attraction strategy.This extends from getting your careers website right to the use of core social media channels such as linkedIn and the latest advertising techniques.
Featuring: Ernst & Young, BP
Agenda
08:30 — 09:00
Tea, coffee & pastries
09:00 — 09:35
How are the world's leading organisations translating employer brand theory into attraction best practice? Lessons from a unique benchmarking exercise.
Jason Frank, Director & Kevin Keohane, Global Head of Brand & Talent™, SAS
SAS has developed a unique methodology to benchmark how effectively major employers are translating employer brand theory into recruitment marketing practice. Jason and Kevin share best practice examples from leaders in the field, identified as part of the benchmarking exercise. They also provide original research insights from 20 of the world's leading employers on the challenges they face, and the progress they are making in developing their employer brands both internally and externally.
09:35 — 10:05
BP Case study - Simplicity from clutter: how BP defined a clear attraction strategy using the power of social media research
Jon Tait, Head of Global Attraction, Group Resourcing, BP
Jon provides a fascinating insight into the approaches BP is adopting to attract talent. He starts by looking at the organisation's robust and adaptable employer proposition. He then sheds light on how BP is using highly targeted research in key social media channels to identify BP's attraction and sourcing opportunities, and how they are leveraging digital channels to raise awareness and target passive candidates. Jon also shares his experiences of using non-traditional recruitment marketing channels such as PR to get the message across.
10:05 —10:25
Breakfast
10:25 — 11:00
Case Study: Ernst & Young
Elena Hickey Saroli, Associate Director, EMEIA People Brand, Ernst & Young
Elena's responsibilities span the entire EMEIA region for Ernst & Young. She shares her experiences of expressing a coherent proposition across countries as diverse as Argentina and Taiwan. Elena also gives an insight into how Ernst & young is harnessing digital technologies to create a year round brand presence and meet ongoing recruitment needs. This encompasses the content rich website at the heart of all the activity, social media strategy and the latest in digital advertising techniques.