Apple unveiled its much-anticipated Apple Watch last week, coincidentally just before the onslaught of global fashion weeks. Or was it? Dominique Fevry, Account Executive in our Technology team, and Delara Nikkhah, Account Manager in our Luxury and Beauty practice, investigate what men and women are looking for in wearable tech.
This is the final blog in a three part series looking at the way technology companies communicate when breaking into new markets.
Banter is a lubricant that greases the wheels of life. What it’s not is an excuse for bigoted commentary.
Christian Cull, former Communications Director for Thomson and First Choice, remembers the ash cloud crisis of 2010.
The second in this three part series looks at communications in the emerging markets and how technology companies are investing resources and focus in these areas.
Helen Calthrop-Owen, Director of Technology at MSLGROUP London, discusses in this three part blog series what tech companies need to consider when entering new markets. Having had the chance to manage international PR for the likes of IBM, Hitachi Data Systems and Dell some of this knowledge might be useful to others.
When I mentioned to a friend that I was attending Julia Hobsbawm’s talk about networking, it prompted a discussion about the “old boys’ network”. Regardless of whether one thinks it unfair or elitist, one surely has to admire that this network is built on not only who you know, but also how to use and grow that network.
The recent European Parliamentary elections produced significant victories for Eurosceptic parties across the continent. What does the result mean for business in the United Kingdom? MSLGROUP and Lexington Communications convened an expert panel moderated by Times journalist Rachel Sylvester to answer the question. Here’s a summary of our event.
Following the success of this year’s SAS Scholarship Scheme, we are very happy to announce that the work of the 6 finalists has been featured in Creative Review.
Dean Parker, Digital Consultant, attended the CorpComms ‘The Value of Content’ conference a few weeks ago and highlights the key take outs in his latest blog post.
MSLGROUP London, in partnership with CorpComms Magazine, the British Content Marketing Association and Tapestry Research just completed the most comprehensive survey to-date of the challenges faced by communication managers at 100+ large UK companies to tackle what we dubbed “the content headache”.
It has been quite a week for the SAS Scholarship Team. We checked in with all the students to see how progress is being made on this year’s briefs and, most importantly, we have announced the shortlist. Get ready, there are only two weeks left for the shortlisted students to design-out each other and win the competition!
What are students looking for from an employer? What do they want to know from them? And how do they want to be told about it? These are crucial questions for companies hoping to stand out to this savvy, demanding demographic amid a crowded graduate employment marketplace.
Generation 'Y' or Millennials (as they are more commonly referred to) have been the focus of organisational research for many years. With the rapid growth of technology removing social and geographical barriers, they have grown up in a world that is radically different to that of previous generations. Now, 10 years into their respective careers, Millennials provide a unique proposition and subsequent challenge to employers.
This week we hosted the second part of our Graduate Forums: How to create and manage content and experiences that really floats student boats. While the first session focused on creating content, this session was aimed at the merit behind specifically creating video content, and joining us was Myles Payne, director of Agile Films.
Following the IR Society's recent webinar on “Getting Remuneration Right”, Matt Pepper, Client Director, shares some tips on how you can be in more control of your reporting.
At the recent Annual HR Directors' Summit there was some tough talk on the subject of HR's role at the Board table. CEOs universally acknowledge that talent is top, or close to the top, of their agenda. And yet they don't universally call on HR to help solve their talent issues. Why isn't HR at the right hand of the CEO?
With the constant and deafening drum beat for social media and content marketing over the last few years, what of the humble website? This series of articles by Dean Parker, a digital consultant at MSLGROUP London, considers the future for corporate websites, starting with a look at some of the predictions of its demise…
Over the last couple of years, discussions in the digital community have been dominated by the rise of mobile, and how best to address the challenges posed by the proliferation of devices and of their increasing penetration into all aspects of our lives.
Justin Bieber was taking a lot of heat on Twitter for his photo with Canadian Prime Minister Stephen Harper. No, it wasn’t because the young pop star had met with a Conservative Prime Minister. It was a problem with what he was wearing on the occasion.
The CR report is having an identity crisis. Or is it actually a sustainability report? Or a CSR report? Or an [insert name of company sustainability programme here] report?
Recent conferences and LinkedIn debates have got me thinking about the tension between corporate apps and their purpose versus responsive website solutions.
I must confess a very bad habit: when I attend conferences, I don't tweet. It sounds so 20th century I know, especially when the crowd, the agenda and the speakers are all social media professionals, but there you have it: I actually prefer to listen and occasionally take notes. That being said, should I have felt the need to tweet, these would have been my top five tweetable takeouts from SMW London.
I was recently asked to speak at a conference on employee engagement and employer branding. On the search for what topic to cover in the talk, I was prompted by a client’s observation: “you’ve done many employer branding projects. We’ve never done one, and I hope we’ll only have to do it once”.
During August 2013, the Financial Reporting Council released its recommendations (draft guidance) following the change to the Companies Act 2006 (Strategic report and Directors’ report) effective 1st October 2013. This guidance was issued following a request from the Department of Business, Innovation and Skills for non-mandatory advice to companies affected by the change in law.
In a recent knowledge sharing session hosted by SAS, we discussed the integral role User Experience plays in building a successful website and surveyed our audience on their track record. Nick Fine, Head of User Experience gives some practical advice on where to begin – starting with the question: “Why don’t we design websites in the same way as chairs?”
Louise Barfield reports from the latest in our 2013 breakfast events, this time focussing on getting an intranet right – the “Art” and the “Science”.
At a time of increasing demand for greater collaboration, how should organisations go about encouraging their employees to change the way they work?
Despite intranets becoming increasingly central to internal communications strategies and employee engagement activities, the vast majority of intranets are still being treated as the poor relation to external websites.
After a gestation period of elephantine proportions, the BIS's much lauded draft changes to narrative reporting legislation has finally been published.
Gamification is having a bit of a moment - particularly in the highly competitive world of recruitment and employee engagement. As SAS helps client Unilever create an innovative new online game. Jason Frank looks at how the growth of gamification is taking the idea of ‘serious play’ to another level.
Dean Parker reports from our latest Corporate Website Forum held at the Hospital Club which discussed ‘responsive design’ – the idea of creating websites that work seamlessly across a range of different devices.
Dean reflects on SAS’s recent knowledge sharing breakfast seminar – ‘Professional services marketing for the new economy’. He discusses how professional services firms can better use digital communications to create more meaningful connections with their audiences.
SAS has recently launched the third of our biannual research studies in conjunction with Thomson Reuters, providing a unique perspective on global institutional investors’ needs and preferences with regard to corporate reporting. Adrian Parker reveals a taster of the insights the study provides to help you shape your corporate reporting strategies.
With the backdrop of an unstable economy, increases in student fees and a perceived lack of graduate opportunities for University leavers it is more important than ever to engage with students in their space about the career opportunities available. Jason Frank discusses what we've been up to.
It has been said by some that integrated reporting is becoming ‘the norm’. This is far from the case but it’s clear that it is an influence which will only grow over the next decade or so. Adrian Parker discusses the developments which are shaping legislation.
David discusses annual report effectiveness and the key areas beyond benchmarking which we use to add trust and transparency to develop unique reports.
Since the Companies bill in 2006 there is no doubt that there has been a huge improvement in the standard of corporate reporting particularly the area of narrative reporting. Adrian Parker discusses the next steps in reporting legislation.
SAS recently partnered with environmental advisory and sustainability practice WSP to host an event looking into the relationship between employee engagement and sustainability. The key objective was to explore the benefits of making employee engagement an integral part of sustainability programmes, from planning to implementation.
Marged Lloyd, Head of Online Communications, Standard Chartered Bank has just been through the process. This is her advice from the front line.
The digital world within graduate recruitment was the hot topic under the spotlight at SAS’s latest breakfast knowledge-sharing event. Andrew Soane, Director of Talent Communications at SAS, picked up on the overwhelming evidence that graduate recruiters should have a social media strategy, while Matt Alder, Digital Futurologist at Metashift spoke of key trends in the digital arena to help graduate recruiters shape and define their 2013 recruitment programmes. Orla Meade, Talent Attraction Specialist, Unilever UK & Ireland, also presented a case study showcasing how they are using digital channels to bring their own campaign messages to life. Emma Sice talks about the roles social media and mobile have in the graduate recruitment space.
David discusses integrated reporting in a post financial crisis market and the choices that business leaders need to recognise and make. He questions the relationship between sustainable business practice and financial performance and the role played by regulation.
Jason discusses the trend towards putting talent issues ahead of external branding activity.
Jason discusses the trend towards putting talent issues ahead of external branding activity.
Kevin gives his top tips from the front line on what drives employee engagement success.
Corporate Responsibility (CR), or simply Sustainability, started life as Corporate Social Responsibility (CSR), a woolly concept that was often seen as a weapon in the PR team's arsenal with many corporations accused of 'greenwashing'. CSR has hardened since then. With the emergence of green investment, and evidence linking reputation to bottom line, the business case for CSR is clearer.
Jason Frank reports from the Association of Graduate Recruiters (AGR) Annual Conference at the Celtic Manor Resort in Wales.
The majority of fund managers and brokers feel that attempts to improve corporate reporting are paying off. The bad news is there’s still a huge gulf between what investors want and what corporates are delivering. Victoria gives advice on how to bridge the gap.
The form and content of corporate communications are changing fast. Adrian explains how to take control and embrace the opportunities of the changing digital landscape. This article was published in the member publication of the Investor Relations Society.