Insight

Employee engagement and sustainability: Two worlds coming together

By Louisa Moreton, Client Partner
Posted: 21 March 2012

SAS recently partnered with environmental advisory and sustainability practice WSP to host an event looking into the relationship between employee engagement and sustainability. The key objective was to explore the benefits of making employee engagement an integral part of sustainability programmes, from planning to implementation.

Seven things to know before you commission a corporate site

By Marged Lloyd, Head of Online Comms, Standard Chartered
Posted: 27 February 2012

Marged Lloyd, Head of Online Communications, Standard Chartered Bank has just been through the process. This is her advice from the front line.

Is integrated reporting coming together?

By Adrian Parker, Client Partner
Posted: 21 February 2012

Communicate magazine and SAS hosted a round table discussion on the health and future of integrated reporting – the findings are captured in a neat article.

The state of the digital art

By Jason Frank, Director
Posted: 09 February 2012

As big business grows more confident and open in the digital space, Jason Frank looks at recent SAS-designed sites that reflect new trends and thinking.

How the cookie crumbles

By Dean Parker, Client Partner
Posted: 31 January 2012

As the UK government enforces regulations around cookies, confusion abounds around the new laws. But don’t panic, SAS’s Dean Parker is on hand with a dose of clarity…

Recruiting in a digital world

By Emma Sice, Talent Communications
Posted: 18 January 2012

The digital world within graduate recruitment was the hot topic under the spotlight at SAS’s latest breakfast knowledge-sharing event. Andrew Soane, Director of Talent Communications at SAS, picked up on the overwhelming evidence that graduate recruiters should have a social media strategy, while Matt Alder, Digital Futurologist at Metashift spoke of key trends in the digital arena to help graduate recruiters shape and define their 2013 recruitment programmes. Orla Meade, Talent Attraction Specialist, Unilever UK & Ireland, also presented a case study showcasing how they are using digital channels to bring their own campaign messages to life. Emma Sice talks about the roles social media and mobile have in the graduate recruitment space.

Fortune or virtue: the challenges of sustainable business practice

By David Stocks, Creative Director
Posted: 05 January 2012

David discusses integrated reporting in a post financial crisis market and the choices that business leaders need to recognise and make. He questions the relationship between sustainable business practice and financial performance and the role played by regulation.

Mobile matters

By Dean Parker, Client Partner
Posted: 01 November 2011

Use of mobile devices to access the internet is racing ahead – among consumers and the business community. In fact, before 2014 mobile internet use is set to overtake desktop internet use. Dean Parker discusses how best to invest to benefit from this new era.

The 'Forgotten Majority' for corporate websites

By Jason Frank, Director
Posted: 19 October 2011

Jason reports from our latest Corporate Website Forum at the Hospital Club which discussed the role of the corporate website for potential employees.

Clear reporting in a new age of communication

By Adrian Parker, Client Partner
Posted: 10 October 2011

Adrian Parker looks at how developments in communication styles – particularly in the area of digital technology – are affecting the way in which Annual reports are conceived and delivered.

How the world’s top CEOs are focusing on employees to outperform their peers

By Jason Frank, Director
Posted: 26 September 2011

Jason discusses the trend towards putting talent issues ahead of external branding activity.

Towards integrated reporting

By Zoë Arden, Director of Sustainability
Posted: 23 September 2011

Zoë looks at the challenges of developing a more integrated reporting strategy.

Savvy CEOs are prioritising Employer Branding over 'customer branding'

By Jason Frank, Director
Posted: 12 August 2011

Jason discusses the trend towards putting talent issues ahead of external branding activity.

Getting engagement right takes more than employee surveys and Town Hall meetings

By Kevin Keohane, Client Partner
Posted: 12 June 2011

Kevin gives his top tips from the front line on what drives employee engagement success.

How to earn trust online

By Dean Parker, Client Partner
Posted: 03 May 2011

Reflecting on SAS’s recent knowledge sharing breakfast on digital strategy, Dean discusses the increasingly important role that the corporate website plays in helping companies build reputation.

The journey from greenwash to employee engagement

By Louisa Moreton, Client Partner
Posted: 27 April 2011

Corporate Responsibility (CR), or simply Sustainability, started life as Corporate Social Responsibility (CSR), a woolly concept that was often seen as a weapon in the PR team's arsenal with many corporations accused of 'greenwashing'. CSR has hardened since then. With the emergence of green investment, and evidence linking reputation to bottom line, the business case for CSR is clearer.

Is social media a party worth going to?

By Adrian Parker, Client Partner
Posted: 20 April 2011

Adrian discusses the role of social media in a corporate context.

Not a time for faint hearts on campus

By Jason Frank, Director
Posted: 08 February 2011

Jason shares the results of SAS’s latest graduate research conducted with Opinion Panel into the underlying thoughts and feelings of students with regard to potential employers and future employment.

Employees or brand ambassadors?

By David Stocks, Creative Director
Posted: 05 January 2011

David talks about the importance of employees in the marketing and branding of your organisation, asking the question 'How much of your marketing budget did you spend on your employees?'

Optimism after the annual graduate recruitment bash

By Jason Frank, Director
Posted: 09 July 2010

Jason Frank reports from the Association of Graduate Recruiters (AGR) Annual Conference at the Celtic Manor Resort in Wales.

What investors really want from corporate reporting

By Victoria Sugg, Head of New Business
Posted: 09 July 2010

The majority of fund managers and brokers feel that attempts to improve corporate reporting are paying off. The bad news is there’s still a huge gulf between what investors want and what corporates are delivering. Victoria gives advice on how to bridge the gap.

HR — the glue that holds business together

By Kevin Keohane, Client Partner
Posted: 06 July 2010

Kevin discusses why now is the most exciting time to work in HR.

How to keep your star talent

By Kevin Keohane, Client Partner
Posted: 21 May 2010

Kevin responds to an article feature in the Harvard Business Review on the Talent agenda — a subject close to his heart.

Online reporting now and tomorrow

By David Stocks, Creative Director
Posted: 04 May 2010

David shares his talk from the 2010 Investor Relations Society Conference where he was asked comment on the direction of online reporting and how it might relate to current communications challenges.

Communicating bad news

By David Stocks, Creative Director
Posted: 02 February 2010

David recommends some ways of communicating less-than-perfect news

Managing the move to digital reporting

By Adrian Parker, Client Partner
Posted: 04 January 2010

The form and content of corporate communications are changing fast. Adrian explains how to take control and embrace the opportunities of the changing digital landscape. This article was published in the member publication of the Investor Relations Society.