What does it take to attract and inspire the right talent in a digital world? Jason Frank discusses how our Employer Branding Benchmark can identify your strengths and weaknesses against your peers and the leaders in the world of Employer Marketing.

If you're anything like me you probably don't have the time to stand back and have good look at what your competitors for talent are doing on the marketing front. And you're far too close to the trees to make an objective assessment of how your own talent marketing communications are stacking up amidst the competition in the eyes of your audiences.

It's for this exact reason that we first created the SAS Employer Brand Benchmark. It provided our clients with an informed snapshot of how their external employer branding and marketing communications - with a particular emphasis on digital channels - compared to their peers and also global leaders in the field.

We've now made the framework accessible to other organisations who don't work with, but who take employer branding seriously. In a short, sharp one hour session we can share the findings of our analysis against our 100 point, research-led framework. We provide inspiring examples of best practice and we also provide a summary media reputation audit with the help of our PR talent specialist colleagues. We've recently conducted the benchmark with a number of major internal organisations in sectors ranging from banking to energy.

So if you'd like to find out more please contact Louise Barfield.

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• Employer Branding