Press Play? Gamification and talent communications
Gamification is having a bit of a moment - particularly in the highly competitive world of recruitment and employee engagement. As SAS helps client Unilever create an innovative new online game. Jason Frank looks at how the growth of gamification is taking the idea of ‘serious play’ to another level.
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Taking a smart and agile approach to corporate websites
Dean Parker reports from our latest Corporate Website Forum held at the Hospital Club which discussed ‘responsive design’ – the idea of creating websites that work seamlessly across a range of different devices.
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It’s all in the word
Rarely a day goes by without the mention of corporate reputation in the tabloids. But still there is a struggle to encourage CEOs to invest in Employer Branding. Jason Frank discusses whether we should be labelling it Employee Reputation instead.
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How does your employer brand stack up?
What does it take to attract and inspire the right talent in a digital world? Jason Frank discusses how our Employer Branding Benchmark can identify your strengths and weaknesses against your peers and the leaders in the world of Employer Marketing.
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Finding the common interest – Digital strategy for professional services firms
Dean reflects on SAS’s recent knowledge sharing breakfast seminar – ‘Professional services marketing for the new economy’. He discusses how professional services firms can better use digital communications to create more meaningful connections with their audiences.
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What's inside the mind of an investor?
SAS has recently launched the third of our biannual research studies in conjunction with Thomson Reuters, providing a unique perspective on global institutional investors’ needs and preferences with regard to corporate reporting. Adrian Parker reveals a taster of the insights the study provides to help you shape your corporate reporting strategies.
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“Culture” enters the blame lexicon
As the blame for corporate scandal begins to point to the CEO, Louisa Moreton discusses how nurturing the right culture and engaging with employees is vital to deliver new strategies.
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The time for social media talk is over
With the backdrop of an unstable economy, increases in student fees and a perceived lack of graduate opportunities for University leavers it is more important than ever to engage with students in their space about the career opportunities available. Jason Frank discusses what we've been up to.
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The evolving story of integrated reporting
It has been said by some that integrated reporting is becoming ‘the norm’. This is far from the case but it’s clear that it is an influence which will only grow over the next decade or so. Adrian Parker discusses the developments which are shaping legislation.
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How do you measure the effectiveness of an annual report?
David discusses annual report effectiveness and the key areas beyond benchmarking which we use to add trust and transparency to develop unique reports.
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The power of the dark site
Dean discusses the role of the corporate website in managing crisis communications online and focuses on the role of dark sites in keeping audiences informed during a potential or current crisis.
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Narrative reporting – a game-changing development. Possibly…
Since the Companies bill in 2006 there is no doubt that there has been a huge improvement in the standard of corporate reporting particularly the area of narrative reporting. Adrian Parker discusses the next steps in reporting legislation.
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Employee engagement and sustainability: Two worlds coming together
SAS recently partnered with environmental advisory and sustainability practice WSP to host an event looking into the relationship between employee engagement and sustainability. The key objective was to explore the benefits of making employee engagement an integral part of sustainability programmes, from planning to implementation.
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Seven things to know before you commission a corporate site
Marged Lloyd, Head of Online Communications, Standard Chartered Bank has just been through the process. This is her advice from the front line.
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Is integrated reporting coming together?
Communicate magazine and SAS hosted a round table discussion on the health and future of integrated reporting – the findings are captured in a neat article.
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The state of the digital art
As big business grows more confident and open in the digital space, Jason Frank looks at recent SAS-designed sites that reflect new trends and thinking.
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How the cookie crumbles
As the UK government enforces regulations around cookies, confusion abounds around the new laws. But don’t panic, SAS’s Dean Parker is on hand with a dose of clarity…
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Recruiting in a digital world
The digital world within graduate recruitment was the hot topic under the spotlight at SAS’s latest breakfast knowledge-sharing event. Andrew Soane, Director of Talent Communications at SAS, picked up on the overwhelming evidence that graduate recruiters should have a social media strategy, while Matt Alder, Digital Futurologist at Metashift spoke of key trends in the digital arena to help graduate recruiters shape and define their 2013 recruitment programmes. Orla Meade, Talent Attraction Specialist, Unilever UK & Ireland, also presented a case study showcasing how they are using digital channels to bring their own campaign messages to life. Emma Sice talks about the roles social media and mobile have in the graduate recruitment space.
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Fortune or virtue: the challenges of sustainable business practice
David discusses integrated reporting in a post financial crisis market and the choices that business leaders need to recognise and make. He questions the relationship between sustainable business practice and financial performance and the role played by regulation.
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