Mobile matters  
Mobile matters

By Dean Parker, Consultant
Posted: 01 November 2011

Use of mobile devices to access the internet is racing ahead – among consumers and the business community. In fact, before 2014 mobile internet use is set to overtake desktop internet use. Dean Parker discusses how best to invest to benefit from this new era.

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How to earn trust online  
How to earn trust online

By Dean Parker, Consultant
Posted: 03 May 2011

Reflecting on SAS’s recent knowledge sharing breakfast on digital strategy, Dean discusses the increasingly important role that the corporate website plays in helping companies build reputation.

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Employees or brand ambassadors?  
Employees or brand ambassadors?

By David Stocks, Executive Creative Director
Posted: 05 January 2011

David talks about the importance of employees in the marketing and branding of your organisation, asking the question 'How much of your marketing budget did you spend on your employees?'

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