Mobile matters
Use of mobile devices to access the internet is racing ahead – among consumers and the business community. In fact, before 2014 mobile internet use is set to overtake desktop internet use. Dean Parker discusses how best to invest to benefit from this new era.
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How to earn trust online
Reflecting on SAS’s recent knowledge sharing breakfast on digital strategy, Dean discusses the increasingly important role that the corporate website plays in helping companies build reputation.
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Employees or brand ambassadors?
David talks about the importance of employees in the marketing and branding of your organisation, asking the question 'How much of your marketing budget did you spend on your employees?'
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