Mobile matters

By Dean Parker, Consultant
Posted: 01 November 2011

Use of mobile devices to access the internet is racing ahead – among consumers and the business community. In fact, before 2014 mobile internet use is set to overtake desktop internet use. Dean Parker discusses how best to invest to benefit from this new era.

The 'Forgotten Majority' for corporate websites

By Jason Frank, Director
Posted: 19 October 2011

Jason reports from our latest Corporate Website Forum at the Hospital Club which discussed the role of the corporate website for potential employees.

Clear reporting in a new age of communication

By Adrian Parker, Client Partner
Posted: 10 October 2011

Adrian Parker looks at how developments in communication styles – particularly in the area of digital technology – are affecting the way in which Annual reports are conceived and delivered.

How the world’s top CEOs are focusing on employees to outperform their peers

By Jason Frank, Director
Posted: 26 September 2011

Jason discusses the trend towards putting talent issues ahead of external branding activity.

Towards integrated reporting

By Zoë Arden, Director of Sustainability
Posted: 23 September 2011

Zoë looks at the challenges of developing a more integrated reporting strategy.

Savvy CEOs are prioritising Employer Branding over 'customer branding'

By Jason Frank, Director
Posted: 12 August 2011

Jason discusses the trend towards putting talent issues ahead of external branding activity.

Getting engagement right takes more than employee surveys and Town Hall meetings

By Kevin Keohane, Client Partner
Posted: 12 June 2011

Kevin gives his top tips from the front line on what drives employee engagement success.

How to earn trust online

By Dean Parker, Consultant
Posted: 03 May 2011

Reflecting on SAS’s recent knowledge sharing breakfast on digital strategy, Dean discusses the increasingly important role that the corporate website plays in helping companies build reputation.

The journey from greenwash to employee engagement

By Louisa Moreton, Client Partner
Posted: 27 April 2011

Corporate Responsibility (CR), or simply Sustainability, started life as Corporate Social Responsibility (CSR), a woolly concept that was often seen as a weapon in the PR team's arsenal with many corporations accused of 'greenwashing'. CSR has hardened since then. With the emergence of green investment, and evidence linking reputation to bottom line, the business case for CSR is clearer.

Is social media a party worth going to?

By Adrian Parker, Client Partner
Posted: 20 April 2011

Adrian discusses the role of social media in a corporate context.

Not a time for faint hearts on campus

By Jason Frank, Director
Posted: 08 February 2011

Jason shares the results of SAS’s latest graduate research conducted with Opinion Panel into the underlying thoughts and feelings of students with regard to potential employers and future employment.

Employees or brand ambassadors?

By David Stocks, Executive Creative Director
Posted: 05 January 2011

David talks about the importance of employees in the marketing and branding of your organisation, asking the question 'How much of your marketing budget did you spend on your employees?'