Team proud – building global engagement at GSK

Team proud – building global engagement at GSK

Posted: 25 June 2012

Kerry O'Callaghan, head of global brand communications at GlaxoSmithKline is featured in this month's issue of Changeboard magazine. Kerry discusses how, with the help of SAS, they are building global engagement in the company by giving employees the chance to win tickets to the Games.

Employee engagement is embedded into GSK's sponsorship of the Games. GSK decided that its 100,000 employees would be the main beneficiaries of its partnership with the Olympic and Paralympic Games as the Official Provider of Laboratory Services for anti-doping at London 2012. Every ticket would be made available to employees on the basis of demonstrated aligned ideals between GSK and the Games - unique amongst the sponsors and a clear commitment to employee engagement. 

Kerry discusses the various elements involved in the  'Team GSK'  engagement campaign including the search for torchbearers, a golden opportunity to win tickets to the Games and the difficult task of selecting the winners. 

Louisa Moreton, who leads on Employee Engagement for SAS also features in the article describing how we worked with GSK to bring the 'Team GSK' campaign to life through both online and offline activities including an internal microsite which is seen as ground-breaking in both structure, functionality and look & feel and has attracted up to 29,000 employees in the critical month of the campaign. The campaign has also been supported with more traditional awareness raising materials, as well as a network of champions, blogs & message boards and competitions.

The key objective was to actively engage employees in GSK's purpose of "Bringing Science to the Games", driving awareness, participation and pride. Participation feedback to date tells us this has been achieved and targets exceeded.

GSK launched this programme in January 2012 and is already the leading corporate participant (out of over 100 corporates) in terms of employee participation.

Read the article here

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