Images

Brand Identity, Corporate and Graduate website
Brand work

 
 

Overview

The merger of two leading law firms from different sides of the world - Herbert Smith and Freehills - demanded a  brand that fitted the ambition of the new organisation. This was a big merger, attracting a lot of industry and press attention.

Working across difficult time zones between Australia and the UK - with three parties involved - SAS meticulously planned and delivered the project, including every single aspect of the brand from strategy to identity to a fully content managed global website, global advertising, internal engagement and graduate marketing campaign.

At the heart of the new brand is a powerful and simple idea - that Herbert Smith Freehills people "guide their clients through an increasingly complex, challenging and unpredictable world. They advise with clarity, originality and authority." They are "Perceptive" - this is the idea at the heart of the new brand. This core idea is expressed strongly in the logo and the brand imagery.

 
 
 
 

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Get in touch

You’ve found us online, now meet us in person. We’re in Central London, moments from Hyde Park or at the end of a phone.

 

London

SAS
6 Salem Road
London
W2 4BU
T: +44 (0)20 7243 3232
F: +44 (0)20 7243 3216
info@saslondon.com

New Business

For all marketing and new business enquiries please call Victoria Sugg
or Louise Barfield on +44 (0)20 7243 3232 or email us on vsugg@saslondon.com or lbarfield@saslondon.com

Careers

To enquire about careers at SAS
please email Tracey Anderton on:
tanderton@saslondon.com