Overview
The merger of two leading law firms from different sides of the world - Herbert Smith and Freehills - demanded a brand that fitted the ambition of the new organisation. This was a big merger, attracting a lot of industry and press attention.
Working across difficult time zones between Australia and the UK - with three parties involved - SAS meticulously planned and delivered the project, including every single aspect of the brand from strategy to identity to a fully content managed global website, global advertising, internal engagement and graduate marketing campaign.
At the heart of the new brand is a powerful and simple idea - that Herbert Smith Freehills people "guide their clients through an increasingly complex, challenging and unpredictable world. They advise with clarity, originality and authority." They are "Perceptive" - this is the idea at the heart of the new brand. This core idea is expressed strongly in the logo and the brand imagery.
Get in touch
You’ve found us online, now meet us in person. We’re in Central London, moments from Hyde Park or at the end of a phone.
London
SAS
6 Salem Road
London
W2 4BU
T: +44 (0)20 7243
3232
F: +44 (0)20 7243 3216
info@saslondon.com
New Business
For all marketing and new business enquiries please call
Victoria Sugg
or Louise Barfield on +44
(0)20 7243 3232 or email us on vsugg@saslondon.com or lbarfield@saslondon.com
Careers
To enquire about careers at SAS
please email Tracey Anderton on:
tanderton@saslondon.com














