Images

Brand Identity and Corporate Website
Brand work

 
 

Overview

Lane Clark & Peacock (renamed LCP) is a pan-European business spanning services from actuarial to business analytics. Their brand positioning and corporate identity weren't fit for an ambitious business keen to express its stature, sophistication and global outlook.

 

SAS worked closely with the LCP team to identify a compelling core proposition differentiating the firm from its immediate competitors, while positioning it strategically in unoccupied territory. A brand architecture covered corporate through regional brands, products and services, raising the visibility of LCP's broadened range of services to help cross-selling.

A creative platform expresses the core proposition of 'control' across online, print and other communications. SAS created the global website; regional websites are in the process of rolling out using the new online identity.

 
 
 

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Get in touch

You’ve found us online, now meet us in person. We’re in Central London, moments from Hyde Park or at the end of a phone.

 

London

SAS
6 Salem Road
London
W2 4BU
T: +44 (0)20 7243 3232
F: +44 (0)20 7243 3216
info@saslondon.com

New Business

For all marketing and new business enquiries please call Victoria Sugg
or Louise Barfield on +44 (0)20 7243 3232 or email us on vsugg@saslondon.com or lbarfield@saslondon.com

Careers

To enquire about careers at SAS
please email Tracey Anderton on:
tanderton@saslondon.com