Brand Identity and Corporate Website
Lane Clark & Peacock (renamed LCP) is a pan-European business spanning services from actuarial to business analytics. Their brand positioning and corporate identity weren't fit for an ambitious business keen to express its stature, sophistication and global outlook.
SAS worked closely with the LCP team to identify a compelling core proposition differentiating the firm from its immediate competitors, while positioning it strategically in unoccupied territory. A brand architecture covered corporate through regional brands, products and services, raising the visibility of LCP's broadened range of services to help cross-selling.
A creative platform expresses the core proposition of 'control' across online, print and other communications. SAS created the global website; regional websites are in the process of rolling out using the new online identity.
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