The annual report for BBA is more than just a compliance publication. It is a tool that is used to build the company brand as it grows in strength each year in the aviation services market. Our role is to ensure that the company has an image that demonstrates the quality of the parent and subsidiary businesses, whilst meeting best practice in compliance.
Many companies have shunned the printed report to concentrate on online communication. For BBA the printed document plays an important role in the day-to-day business that is done. It is used as a corporate calling card and underpins the strength of the Group as well as the component businesses.
This year, we have added what we believe to be the first e-book annual report in the UK as a response to the increasing use of tablet devices by investors and senior executives.
At the centrepiece, once again, were a series of images that show the style of the business and reflect its sense of quality.
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