SAS have worked with Sainsbury's for nearly 10 years, creating engaging award winning work through best practice content and creativity. This year's corporate reporting challenge was two-fold:
- use creativity to engage the audience with Sainsbury's strategy, performance and investment case
- evolve the best-practice content from the 2012 Annual Report.
Sainsbury's business strategy for growth consists of five areas of focus underpinned by the company values and operational excellence.
The five part strategy is brought to life through engaging content, on and offline. We used strong imagery with impactful, authentic cut-out photography to reflect Sainsbury's brand personality. The 'fridge door' concept from the printed report - complete with cut-out fridge magnet text - provided for a lively and engaging review of the business.
For the online report we produced a set of 7 videos. This includes a video intro from the CEO and stop-frame animations for each of the five strategic areas of focus. The final animation underlines the importance of Sainsbury's living its company values.
Prominent on the report's homepage, the videos effectively engage the audience with the business strategy right from the outset. Clear, user-friendly navigation enables immediate access to all other content, including downloads of all detailed report sections.
This 2013 report was exactly what Sainsbury's required. The theme, design and production of the print and online reports successfully use creativity to create engagement with Sainsbury's strategy, performance and investment case.
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