Images

Brand Engagement
Employee Communications

 
 

Overview

 

BT knows that with a disengaged workforce your brand withers; but with engaged, involved people it lives and breathes. So the thrust of our three-year engagement programme has been shifting the attitude that people bring with them to work.

It began with launching their values with a simple, memorable visual identity and progressed to a whole raft of campaigns helping BT people understand that they, not the company as a whole, were the brand difference.

We've run workshops and storytelling competitions, published booklets and made full use of BT's intranets, deploying the full arsenal of employee engagement tactics to make our important point about where brand really resides.

 
“At BT our brand is our most important asset. It is therefore vital that we trust our agencies to collaborate with us to develop the brand. SAS have worked with us for 12 years and have been a key roster agency for 9 of those.”

Head of Design, BT Brand Team

 
 
 

Related work

KPMG
Global Mobility
Employee Communications

Openreach
Employee Engagement
Employee Communications

Team GSK
Employee Engagement
Employee Communications

 
 

Get in touch

You’ve found us online, now meet us in person. We’re in Central London, moments from Hyde Park or at the end of a phone.

 

London

SAS
6 Salem Road
London
W2 4BU
T: +44 (0)20 7243 3232
F: +44 (0)20 7243 3216
info@saslondon.com

New Business

For all marketing and new business enquiries please call Victoria Sugg
or Louise Barfield on +44 (0)20 7243 3232 or email us on vsugg@saslondon.com or lbarfield@saslondon.com

Careers

To enquire about careers at SAS
please email Tracey Anderton on:
tanderton@saslondon.com