BT knows that with a disengaged workforce your brand withers; but with engaged, involved people it lives and breathes. So the thrust of our three-year engagement programme has been shifting the attitude that people bring with them to work.
It began with launching their values with a simple, memorable visual identity and progressed to a whole raft of campaigns helping BT people understand that they, not the company as a whole, were the brand difference.
We've run workshops and storytelling competitions, published booklets and made full use of BT's intranets, deploying the full arsenal of employee engagement tactics to make our important point about where brand really resides.
“At BT our brand is our most important asset. It is therefore vital that we trust our agencies to collaborate with us to develop the brand. SAS have worked with us for 12 years and have been a key roster agency for 9 of those.”
Get in touch
You’ve found us online, now meet us in person. We’re in Central London, moments from Hyde Park or at the end of a phone.
6 Salem Road
T: +44 (0)20 7243 3232
F: +44 (0)20 7243 3216
To enquire about careers at SAS
please email Tracey Anderton on: