If people at a global business like KPMG move with freedom and frequency around the world, the firm can begin to get the right people, with the right skills, to the right place, at the right time. So marketing the idea of mobility is of critical importance to KPMG. But with 137,000 people working in 144 countries, it's complicated too.
We worked with the global people communications team on a communications strategy, identity and tools. Our work was based on careful audience segmentation which led to online, offline and face-to-face tools tailored to meet the specific needs of different audiences. The programme, based around an intranet hub, included an online event attended by over 3,500 KPMG employees.
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