GSK decided that its 100,000 employees would be the main beneficiaries of its partnership with the Olympic and Paralympic Games as the official provider of laboratory services for anti-doping.
Our job was to work with the team to make the most of this opportunity to involve, inspire and thank GSK people.
First we created an exciting visual identity and name - 'Team GSK' - that would unite their vast range of Olympic-related initiatives - from ticketing competitions to Gold Challenge and 'Orange' (Volunteering) Days - under one memorable 'banner'.
The ongoing engagement activity consists of an intranet site and digital communications, travelling exhibition (also visited by media and government), ticketing competitions, installations, an ambassador programme - and more.
We're already seeing success in terms of participation, with tens of thousands of intranet site visits, strong interest in the roadshow, and over 2000 of ticketing competition nominations for colleagues who have shown Olympic spirit in their endeavors inside and outside work.
Get in touch
You’ve found us online, now meet us in person. We’re in Central London, moments from Hyde Park or at the end of a phone.
6 Salem Road
T: +44 (0)20 7243 3232
F: +44 (0)20 7243 3216
To enquire about careers at SAS
please email Tracey Anderton on: