EVP and Employer Brand
Bupa had an urgent need to attract and recruit more nurses and to decrease turnover. We worked with them to develop the business case which included annual costs of agency fees plugging vacancies across every business unit. Nurses are a critical population for Bupa as they are the front line of the Bupa objective to deliver longer, healthier, happier lives.
Our starting point was discovering and unpicking the idea behind a "Bupa Nurse". Analysing existing research as well as conducting interviews and focus groups country wide we were able to develop the proposition: Be The Nurse You Want To Be which focused on not only the technical skills Bupa nurses bring, but also the relationships they build with patients.
The final creative solution depicts real moments, captured by an artist, showing snapshots of this relationship. The patients gave the commentary, explaining what made their Bupa nurse so special.
Get in touch
You’ve found us online, now meet us in person. We’re in Central London, moments from Hyde Park or at the end of a phone.
6 Salem Road
T: +44 (0)20 7243 3232
F: +44 (0)20 7243 3216
To enquire about careers at SAS
please email Tracey Anderton on: