Images

EVP and Employer Brand
Employer Branding

 
 

Overview

 

Bupa had an urgent need to attract and recruit more nurses and to decrease turnover. We worked with them to develop the business case which included annual costs of agency fees plugging vacancies across every business unit. Nurses are a critical population for Bupa as they are the front line of the Bupa objective to deliver longer, healthier, happier lives.

Our starting point was discovering and unpicking the idea behind a "Bupa Nurse". Analysing existing research as well as conducting interviews and focus groups country wide we were able to develop the proposition: Be The Nurse You Want To Be which focused on not only the technical skills Bupa nurses bring, but also the relationships they build with patients.

The final creative solution depicts real moments, captured by an artist, showing snapshots of this relationship. The patients gave the commentary, explaining what made their Bupa nurse so special.

 
 
 
 

Related work

The Coca-Cola Company
EVP and Careers Site
Employer Branding

Syngenta
EVP
Employer Branding

BP
EVP, Graduate and Lateral Hire
Employer Branding

 
 

Get in touch

You’ve found us online, now meet us in person. We’re in Central London, moments from Hyde Park or at the end of a phone.

 

London

SAS
6 Salem Road
London
W2 4BU
T: +44 (0)20 7243 3232
F: +44 (0)20 7243 3216
info@saslondon.com

New Business

For all marketing and new business enquiries please call Victoria Sugg
or Louise Barfield on +44 (0)20 7243 3232 or email us on vsugg@saslondon.com or lbarfield@saslondon.com

Careers

To enquire about careers at SAS
please email Tracey Anderton on:
tanderton@saslondon.com