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Bloomberg

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On-campus Activity
Graduate Recruitment

Overview

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Bloomberg is a breathtaking place to work, somewhere that needs to be felt and experienced, not just read about or looked at. Our challenge was to bring the fast moving Bloomberg environment to life on campus in a way that turned some people on - and others off. We devised the Bloomberg Challenge to do exactly that.

It's a console based competitive quiz linked to a heart sensor. Winners were based on a combination of low heart rate and high score. Disruptive screen techniques were used to throw the players. People came back again and again in the hope of improving their scores.

This work was shortlisted in the Rad (Recruitment Advertising Design) Awards 2011 for its innovation and raised Bloomberg's profile on campus; so much so, Bloomberg decided to roll-out the game on US campuses.

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Awards

RAD Awards

Bloomberg
Shortlisted - 'Innovation' category for the graduate recruitment campaign

See all Awards

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London

SAS
6 Salem Road
London
W2 4BU
T: +44 (0)20 7243 3232
F: +44 (0)20 7243 3216

info@saslondon.com

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For all marketing and new business enquiries
please call Victoria Sugg or Emma Sice on
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vsugg@saslondon.com
or esice@saslondon.com

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To enquire about careers at SAS
please email Tracey Anderton on:

tanderton@saslondon.com

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SAS is part of MSLGROUP

© SAS Part of MSLGROUP

Find out more at http://www.mslgroup.com/

MSLGROUP is the Publicis Groupe’s specialist communications and engagement group and one of the world's top five PR and events networks. With more than 2,500 people, our offices span 22 countries and cover virtually every discipline required for our clients to engage with their audiences 24 hours a day.

Two of our MSLGROUP sister agencies are based in London, MSL London and Capital MSL.

Find out more at http://www.mslgroup.com/

MSL London works with some of the world’s most famous brands, helping to shape their Public Relations strategies. In addition to media liaison, influencer engagement and crisis management, MSL London’s approach employs the breadth of digital media; the social networking marketplace, the blogosphere and the rise of Smartphone technology.

Find out more at http://www.mslgroup.com/

Capital MSL delivers strategic communications advice to many of the world's leading businesses and financial institutions, often during critical stages in their development. They focus on the long term development of their clients' reputations and combine sector knowledge with a deep understanding of capital markets.