SAS

Show navigation

Sainsbury's

Images

Website and Brochure
Graduate Recruitment

Overview

Share this

Retailers face difficult competition for good graduates: finance or other professions are lucrative and stimulating, retail is perceived to be all tills and shelf stacking. The 2010 campaign counters cynicism with straight - up honesty and a positive message about action and involvement.

Both website and brochure are structured around a series of plainly spoken questions: How come you're so confident about growth? If things are going so well, why do graduates matter so much? So why should I go for Sainsbury's?

Online and in print we helped Sainsbury's answer these and other questions in a plain voice, citing plenty of evidence of their own - and showing their graduates' progress as proof. We featured CEO Justin King in a film: he pressed home the point, adding a layer of authenticity to the campaign.

“Sainsbury’s used a good mix of media and on campus activity, using more online this year than in the past years across Google, Facebook and graduate websites. The quality of candidates has increased and applications have increased by 25%.”

Head of Resourcing, Sainsbury’s

Related work

Unilever
Brochure and Website
Graduate Recruitment

Hogan Lovells
Brochure and Website
Graduate Recruitment

Bloomberg
On-campus Activity
Graduate Recruitment

RBC Capital Markets
Brochure, Website and On-campus
Graduate Recruitment

Herbert Smith
Website and Brochure
Graduate Recruitment

Get in touch

You’ve found us online, now meet us in person. We’re in Central London, moments from Hyde Park or at the end of a phone.

London

SAS
6 Salem Road
London
W2 4BU
T: +44 (0)20 7243 3232
F: +44 (0)20 7243 3216

info@saslondon.com

New Business

For all marketing and new business enquiries
please call Victoria Sugg or Emma Sice on
+44 (0)20 7243 3232 or email either on:

vsugg@saslondon.com
or esice@saslondon.com

Careers

To enquire about careers at SAS
please email Tracey Anderton on:

tanderton@saslondon.com

Contact us

SAS is part of MSLGROUP

© SAS Part of MSLGROUP

Find out more at http://www.mslgroup.com/

MSLGROUP is the Publicis Groupe’s specialist communications and engagement group and one of the world's top five PR and events networks. With more than 2,500 people, our offices span 22 countries and cover virtually every discipline required for our clients to engage with their audiences 24 hours a day.

Two of our MSLGROUP sister agencies are based in London, MSL London and Capital MSL.

Find out more at http://www.mslgroup.com/

MSL London works with some of the world’s most famous brands, helping to shape their Public Relations strategies. In addition to media liaison, influencer engagement and crisis management, MSL London’s approach employs the breadth of digital media; the social networking marketplace, the blogosphere and the rise of Smartphone technology.

Find out more at http://www.mslgroup.com/

Capital MSL delivers strategic communications advice to many of the world's leading businesses and financial institutions, often during critical stages in their development. They focus on the long term development of their clients' reputations and combine sector knowledge with a deep understanding of capital markets.